What is big data?
Big data is a massive volume of both structured and unstructured data that is so large it is difficult to process using traditional database and software techniques.

Why it become important now ?

cost reductions

Big data analysis is better cost reductions. Furthermore, those organizations able to quantify their gains from analyzing big data reported an average 8% increase in revenues and a 10% reduction in costs.

time reductions

Determining root causes of failures, issues and defects in near-real time. Generating coupons at the point of sale based on the customer’s buying habits. Recalculating entire risk portfolios in minutes.

new product

Big data innovation is to share ideas and concepts on how to efficiently extract the knowledge & insights from data that we hold as organizations; big data scientific inquiry requires less reliance on existing knowledge.

smart decision

Topping the list of benefits realized from big data analysis are better strategic decisions (69%), improved control of operational processes (54%), better understanding of customers (52%).

Why big data matters?

Big Data is all around us. It’s generating every moment at staggering volumes and changing the way finance, marketing, social media, and other companies interact with users. Big Data’s impact on our lives will continue to increase as analytical methods improve and businesses are able to harness more of the customer information they’re gathering.

  • data analytics
  • data management
  • Data warehousing
  • data modeling

How big is big data?

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2.7 Zetabytes (that’s 27 with 21 0s after it) of data exist in the digital universe today.
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By 2020 analysts predict the amount of data will be 50x what it is today.
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In 2012 90% of all the data that existed in our entire history had been created in the previous 2 years.
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Every 2 days we create as much information as we did from the beginning of time up to 2003.

Our ambition was to show how we can use Big Data to improve peoples lives and day to day experiences